Video streaming platform and competitor YouTube Rumble has officially entered the cryptocurrency space. The company’s CEO confirmed that Rumble had made its first purchase of Bitcoin (BTC) and suggested that it would not be the last purchase.
Rumble CEO confirms Bitcoin purchase
In post shared today on X, Rumble CEO Chris Pavlovski announced that the video streaming platform made its first BTC purchase on January 17. Pavlovski further stated that this purchase “will not be the last,” suggesting that the company may augment its Bitcoin holdings in the coming months.
However, Pavlovski did not reveal the exact amount of BTC purchased. Nevertheless, Rumble’s move highlights the growing trend of corporations adding BTC to their balance sheets.
Notably, he was the first general manager of Rumble he suggested during a corporate cryptocurrency purchase in November 2024, when it conducted a survey on Platform X asking users whether Rumble should add BTC to its balance sheet.
More than 39,000 people took part in the poll, with an overwhelming majority voting in favor of the move. Prominent Bitcoin supporter and MicroStrategy CEO Michael Saylor even responded, offering a discussion on “why and how” Bitcoin could be a strategic asset for Rumble.
Then in December 2024, the Rumble exposed Bitcoin treasury strategy as it committed $20 million to buy the leading digital asset. At the time, Pavlovski described Bitcoin as a “valuable strategic planning tool.”
Interestingly, Rumble’s (RUM) shares closed 5.31% higher at the end of Friday’s session. Although the stock market is closed today for Martin Luther King Jr. Day, RUM could see further gains when trading resumes tomorrow.
Will BTC Adoption Grow Exponentially in 2025?
Bitcoin has seen unprecedented adoption in 2024, with milestones such as the U.S. Securities and Exchange Commission (SEC) approval of BTC spot funds (ETFs) and a growing number of companies incorporating Bitcoin into their treasury strategies. However, 2025 promises to be an even bigger year.
The election of pro-crypto Republican candidate Donald Trump as US president has fueled speculation about the creation of a US Bitcoin strategic reserve. If implementedsuch a reserve could become the most essential catalyst yet for cementing Bitcoin’s status as a reliable and trusted store of value.
Recent Fidelity Digital Assets report guidelines growing adoption of BTC by nation states and governments as key factors that could drive the cryptocurrency’s growth in 2025. Similarly, Standard Chartered predicts that BTC could reach up to $200,000 by the end of 2025, thanks beneficial crypto regulations during the Trump presidency.
That said, changes in global macroeconomic policy may constitute danger to BTC’s bullish momentum. At press time, BTC is trading at $107,608, up 1.6% over the past 24 hours.
Featured image from Unsplash.com, charts from Yahoo! Finance and TradingView.com
