Brazil Méliuz He took a bold step, adding Bitcoin to his corporate treasure. FinTech, the first in the country, spent $ 28.4 million on the purchase of $ 274.52 BTC at an average price of USD 103,604 each. Now his total Stash is 320 BTC, worth over $ 33 million today.
Shareholders give green featherlight
According to reports, on May 15, investors at the Méliuz meeting voted for the transformation of the company in Bitcoin Treasury Corporation. The immense majority supported the plan. Israel Salmen, president of Méliuz, confirmed the move on the Social Media Platform X.
The company claims that this strategy will be of key importance for its financing.
Historical Day! Our shareholders approved, by the immense majority, the transformation of Méliuz into the first Bitcoin tax company mentioned in Brazil.
And today we took the next step forward:
Purchased 2,74,52 BTC for USD 28.4 million
Average price: USD 103,604
Achieving BTC performance … pic.twitter.com/y12jlkw6n– Israel Hymn (@israelsalmen) May 15, 2025
Focus on bitcoins for action
Méliuz plans to raise Bitcoin Shares by generating cash, clever corporate structures and selective employ of financial tools. He has already made the first purchase on March 6, 2025–45.73 BTC.
Now each share has slightly more optional cryptocurrencies. The company wants to develop its BTC number to action, considering it as a way of managing inflation and risk from swings in a Brazilian.
Balancing prizes and risk
Bitcoin may jump or fall by 20-30% in weeks. This variability will appear straight in profit and losses of Méliuz. Price form can raise shares, but a sudden fall can scare out careful investors.
Méliuz claims that he will overtake future shopping to avoid huge market movements. Despite this, the accounting principles around corporate cryptocurrencies in Brazil still have shape. Any surprises can shake.

A scenic view of Brazil. Image: BHTP
Peers follow in their footsteps with BTC
It doesn’t happen in a vacuum. DayDaycook, an American company, has gained 100 BTC and wants to reach 500 BTC in six months and 5000 BTC in three years. In Bahrain, a group of Restaurants Abraj quietly added 5 BTC to their books.
Even in the United States, there is talk of creating the National Bitcoin reserve. Companies around the world seem to treat bitcoins not only as trade, but as the basic part of their financial textbook.
In the coming months, all eyes will consist of how Méliuz Whaters Bitcoin’s ups and downs. Will shareholders praise the growing BTC for the action? Or will they be restless if the price drops?
The answers can shape how other developing brands see crypto in their treasures.
A distinguished picture from Unsplash, TradingView chart
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