A shareholder of Facebook’s parent company, Meta, encouraged Mark Zuckerberg to do so add Bitcoin to your treasury assets by converting part of the social media company’s $72 billion in cash into cryptocurrencies.

Ethan Peck recommended converting some of Meta’s monetary assets into the original cryptocurrency to boost shareholder value and protect it from inflation.

Bitcoin proposal

Cryptocurrency analyst Tim Kotzman revealed in Post X that a shareholder named Ethan Peck made a proposal to Meta, asking the tech giant to execute Bitcoin part of the company’s treasury assets.

“Shareholder Ethan Peck, who is an employee of the National Center for Public Policy Research – the organization that submitted the application to $MSFT and $AMZN – informed me that he submitted the application on behalf of his family’s shares,” Kotzman wrote in the post.

Peck, who submitted it Bitcoin proposalworks for the research organization National Center for Public Policy Research based in Washington. He said he asked the Zuckeberg-led company to improve the value of Meta’s shares using cryptocurrencies. Peck’s family owns several shares in the company.

AND #Bitcoin The treasury shareholder’s proposal has been submitted to Meta.

Shareholder, Ethan Peck, who is an employee of the National Center for Public Policy Research, the organization that submitted the application $MSFT & $AMZN – he informed me that he had submitted shares on behalf of his family. pic.twitter.com/KrAKw7nHwp

— Tim Kotzman (@TimKotzman) January 10, 2025

Crypto may fight against the decline in the value of cash

Peck found that 28% of Meta’s assets consistently erode shareholder value simply by being on the balance sheet, arguing that the value of cash regularly degrades while bond yields are lower than actual inflation.

“Meta should – and perhaps has a fiduciary duty – to consider replacing some or a percentage of these assets with assets that appreciate more than bonds, even if those assets are more volatile in the short term,” Peck noted in the proposal.

BTCUSD trading at $93,461 on the daily chart: TradingView.com

Therefore, the shareholder believes that cryptocurrency would solve this problem, saying: “Bitcoin is the most inflation-resistant store of value available.”

“Don’t Meta shareholders deserve the same type of responsible asset allocation for the Company that Meta’s directors and management are likely implementing for themselves?” Peck told Meta in the proposal.

2% cryptocurrency allocation

Peck mentioned that Meta could adhere to BlackRock’s 2% BTC allocation, which could be applied to the company’s Bitcoin strategy. BlackRock is Meta’s second-largest institutional investor.

Peck said Bitcoin has outperformed bonds on average by about 119%, adding that the price of the largest coin has increased by 124% in the past year.

“Over the last five years, the price of Bitcoin has increased by 1,265%, outperforming bonds by an average of about 1,262%,” he explained.

Institutional adoption of Bitcoin has now become a common scenario in the corporate world, with many public companies “adding Bitcoin to their treasuries on a weekly basis.” This is a treasury strategy that turns out to be good for companies.

Peck argued that Meta is a company that does not follow technological trends because it sets them, claiming that it could become a leader in institutional adoption of Bitcoin if it seizes this opportunity.

“Meta should evaluate the benefits of exchanging some – even a few percent – ​​of their cash and bonds for Bitcoin,” he concluded.

Featured image from Search Engine Journal, chart from TradingView