Brazilian fintech unicorn Meliuz announced on Thursday that he began to buy bitcoins as part of the fresh treasure management strategy, joining the growing trend of established financial companies with cryptocurrency assets.

On Thursday, March 6, Meliur, which provides feedback and financial technology, announced its entry into the cryptocurrency market, and the company’s management approved up to 10% of the company’s cash in Bitcoin (Btc), Local Information Agency Visno Invest Reported.

According to the report, Meliur has already completed his first takeover of Bitcoin, buying 45.72 bitcoins for around USD 4.1 million at an average price of USD 90,296 per BTC.

According to the report, thanks to the newly adopted Bitcoin treasury strategy, Meliuz is looking for long -term returns from assets.

Meliur includes the Bitcoin treasury strategy

According to Visno, Meliur also announced the creation of the Bitcoin Strategic Committee, which will conduct an analysis of the strategy extension and will be responsible for buying operations and creating related guidelines.

In addition, the Executive Council will reportedly conduct a detailed analysis or expand the Bitcoins strategy, including the possibility of accepting bitcoins as the main strategic assets of the Company’s treasury.

“The company’s management believes that the tax strategy focusing on the Bitcoin reserve has significant potential to maximize the value for the company and its shareholders,” said Meliuz.

This is a developing story, and further information will be added as far as possible.

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