Crypto activity in Brazil surged in 2025, with total transaction volume increasing 43% year-on-year as the average investment per user crossed the $1,000 mark, according to a up-to-date report from crypto platform Mercado Bitcoin.
The reporttitled “Raio-X do Investidor em Ativos Digitais 2025”, stated that the Brazilian cryptocurrency market is no longer driven solely by speculation, but is increasingly shaped by structured investing and portfolio planning. The data is based on activity on the Mercado Bitcoin platform, the largest digital asset exchange in Latin America.
The report showed that the average investment amount per person reached approximately 5,700 Brazilian reais, equivalent to over $1,000. At the same time, 18% of investors allocated funds to more than one crypto asset, indicating a gradual shift towards diversification rather than betting on single assets.
Bitcoin (BTC) remained the most popular asset, followed by US dollar-pegged stablecoins USDt (USDT), Ether (ETH) and Solana (SOL), according to the report. Stablecoins also stood out as a key entry point for up-to-date and existing investors, with around three times more transactions than the previous year as users expected lower volatility amid uncertain macro conditions.
Related: The Brazilian stock exchange will launch a tokenization and stablecoin platform
Brazilian low-risk crypto products see growth of 108%.
The report revealed that lower-risk crypto products gained momentum in 2025. Digital fixed-income offerings, known locally as Renda Fixa Digital (RFD), saw a 108% enhance in investment volume, with Mercado Bitcoin distributing approximately $325 million to investors in 2025.
Demographics have also changed. Investors aged 24 and under saw a 56% year-over-year enhance. However, Mercado Bitcoin noted that demand has increased across all age groups, including high-net-worth and institutional individuals.
Regionally, southeastern and southern Brazil remained dominant in terms of transaction volume, led by São Paulo and Rio de Janeiro, while midwestern and northeastern states gained visibility as cryptocurrency participation spread geographically.
Related: Solana lists on Brazil’s main exchange as Valor expands regulated access to cryptocurrencies
Itaú Asset recommends a Bitcoin allocation of 1-3%.
As Cointelegraph reported, Itaú Asset Management has recommended investors allocate 1% to 3% of their portfolios to Bitcoin, citing rising geopolitical risks, changing monetary policy and the currency’s ongoing volatility.
In a research note, strategist Renato Eid described Bitcoin as a distinct asset with its own return profile and potential hedging role due to its global and decentralized nature, despite acute price fluctuations in 2025.
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