Lionel Messi, the soccer star who won seven Ballon d’Or awards, did he joined his hands with Sorare as brand ambassador and investor.
Sorare is an Ethereum-based fantasy football platform that uses non-fungible tokens (NFTs). Therefore, Messi will play a key role in building connections between fans and players and clubs.
Nicolas Julia, co-founder and CEO of Sorare, noted:
“We believe Messi will help us set new standards in how we do it, and we look forward to sharing the new content and fan experiences we have collaborated on soon.”
He added that the partnership was a “huge milestone” for the platform.
Messi, who currently plays for French club Paris Saint-Germain (PSG), said:
“Fans have always looked for ways to express their passion and get closer to the players and teams they love, and Sorare’s combination of fantasy gaming and digital collectibles gives fans new ways to do just that, wherever they are in the world.”
Sorare users usually have the chance to create their favorite teams and trade NFT-based player cards.
Sorare, which has at least 2 million users in 185 countries, was previously valued at $4.3 billion. The Paris-based startup has also partnered with over 300 sports teams and major leagues such as the German Bundesliga and Spain’s La Liga.
Sorare has expanded its scope beyond football to include other sports such as baseball and basketball.
For example, the National Basketball Association (NBA) recently signed a deal with the platform to improve fan experiences and provide more interactions, according to Blockchain.News.
The NBA has acknowledged that the fantasy basketball game will allow fans to create a line of NFT-powered digital collectibles based on their favorite teams and players.
Sorare seeks to raise the employ of digital assets and blockchain adoption in everyday life by creating unique digital tokens on its fantasy platform.
“There has been a lot of hype so far around various football projects using non-fungible technologies, but the ones that will stick are those that offer real utility and see non-fungible technology as a means to achieve their goals, not as an end,” Julia said.
Image source: Shutterstock
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