As Bitcoin (BTC) retests the $90,000 price level after falling nearly 9% last week, institutional investors and corporations are using the pullback as an opportunity to boost their BTC reserves. One such entity is business analytics company MicroStrategy, which purchased 2,530 BTC during the ongoing market downturn.
MicroStrategy is buying Bitcoin’s decline
Undeterred by the decline in the cryptocurrency market, MicroStrategy added more BTC to its holdings for the 10th week in a row. According to announcement by the company’s CEO, Michael Saylor, MicroStrategy acquired an additional 2,530 BTC for $243 million at an average price of $95,972, including fees and other expenses.
With the latest purchase, MicroStrategy’s total Bitcoin holdings have reached over 450,000 BTC, acquired for a total amount of $28.2 billion at an average price of $62,691 per BTC. Saylor also revealed that year-to-date (YTD) MicroStrategy has achieved a BTC yield of 0.32%.
For the uninitiated, BTC Yield is a key performance indicator (KPI) that is used to evaluate the strategy used to acquire Bitcoin. In the context of MicroStrategy, the company financed the purchase of BTC by issuing additional common shares.
Between January 1 and January 12, MicroStrategy sold 710,245 shares, raising approximately $243 million. These proceeds funded Bitcoin purchases, driving the company’s BTC holdings to a modern all-time high (ATH).
Despite this strategic acquisition, MicroStrategy’s share price has not seen a positive impact. At the time of writing, MSTR is trading at $312.16, down 4.8% on the day. However, over the past year, the MSTR has increased by an impressive 540%, reflecting its powerful correlation with Bitcoin’s 2024 price trajectory.
Collaborates with MicroStrategy, a Semler Scientific healthcare solutions company announced purchase of 237 BTC for $23.3 million – purchased between December 16 and January 10 – at an average price of $98,267.
Semler Scientific currently has 2,321 BTC acquired for a total of $191.9 million at an average price of $82,687 per BTC. The company financed its latest BTC purchase with proceeds from its at-the-market (ATM) offering and cash flow from operations.
Let us recall that Semler Scientific he started its BTC acquisition journey in May 2024, when it added 581 BTC to its balance. In December 2024, the company took it an additional 303 BTC to boost your cryptocurrency reserves.
Will BTC recover after falling prices?
After reaching a modern ATH of $108,135 on December 17, BTC is stuck in the $90,000 to $100,000 price range. The recent slowdown in the cryptocurrency market has pushed Bitcoin to the lower end of this range, with the potential to fall to $84,000 if the $90,000 support level is not held.
While purchases by MicroStrategy and Semler Scientific show corporate confidence in Bitcoin, crypto entrepreneur Arthur Hayes warned that further adjustments may occur before the inauguration of US President-elect Donald Trump on January 20.
Nevertheless, some analysts remain hopeful. The latest Elliott wave analysis suggests that BTC could go up to $210,000 after the current correction. At press time, BTC is trading at $92,277, down 3% in the last 24 hours.

Featured image from Unsplash.com, charts from Yahoo! Finance and TradingView.com