ENISH, a Japanese game developer, plans to buy Bitcoin worth 100 million yen. The company announced this movement as part of growing work with blockchain technology, in accordance with the latest Reports. This purchase appears at the time when Bitcoin He traded $ 81,800, based on Coingcko data.

Why is Enish buying bitcoin now

The interest of the Bitcoin game company results from the work on blockchain games. ENISH believes that having Bitcoin will support them understand technology better. Their game “De Lithe Last Metsoires“He is already using the blockchain function.

Bitcoin is the most celebrated cryptocurrency on the market. Having it, ENISH hopes to get fresh information for its technical teams. The company believes that this knowledge will improve the way they create games and operate.

Notice regarding the procurement of Bitcoin. Source: Enish

How and when the purchase will take place

ENISH has established clear dates of buying bitcoins. They plan to make a purchase from April 1 to April 4, 2025. The company will spend 100 million yen through normal market purchases on Japanese cryptocurrency exchanges.

Only in: Public Japanese game programmer ENISH just bought 100 million ¥ #Bitcoin

Another BTC treasure 🙌 pic.twitter.com/f2a94hbtfh

– Bitcoin historian (@pete_rizzo_) April 2, 2025

This action is also in line with the ENISH asset management strategy. They are looking for diversification of their resources, while preparing for potential profits if the value of Bitcoin increases. The company has chosen Bitcoin because it is effortless to buy and sell, and has a immense, stable market.

Other companies joining the Bitcoin trend

Enish is not alone in buying Bitcoin. Data from Cryptquant Shows that public companies added 91,780 Bitcoins to their shares in the first quarter of 2025.

Tether added almost 9,000 bitcoins to his accounts, which increased 92,640 bitcoins. MicroStrategy (currently a strategy), known for weighty Bitcoin investments, bought another 81,780 bitcoins. This latest purchase cost a company over $ 8 billion.

Smaller players also make bitcoin movements

Recently, several smaller companies bought Bitcoin. Looking closer to some of these purchases: Blockchain bought 600 bitcoins. Semler Scientific bought 1100. Metaplanet also purchased 2280 Bitcoins with a larger purchase.

But some companies collect money for buying even more. Marathon Digital collects funds by selling shares for investments in Bitcoin. In November, Gamestop submitted an offer of $ 1.3 billion in order to initiate its own Bitcoin strategy.

This trend shows the growing acceptance of cryptocurrencies among companies, with more companies diversified in Bitcoin – often for the same reasons as Enish: reception of blockchain, raise in digital currencies and future resources.

A distinguished picture from Pexels, chart from TradingView

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