Visa launches special NFT auction ahead of the FIFA World Cup in Qatar

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The financial services giant and the official payment partner of FIFA at the upcoming World Cup in Qatar announced start of the auction before the Visa Masters of Movement Non-Fungible Token (NFT) event.


According to the company, the inspiration for the NFT are the unique goals of 5 football legends, including Jared Borgetti, Tim Cahill, Carla Lloyd, Michael Owen and Maxi Rodriguez.

These football stars’ mechanisms have been turned into NFTs by the award-winning XK Studio and, as revealed, NFT bidding has opened on, official cryptocurrency exchange partner FIFA World Cup 2022.

Visa said that collectors who submit a winning bid for the Masters of the Movement NFT will receive the artwork in their wallets along with a high-quality printable file. The NFT matches will be signed by the players featured in them, which will boost their authenticity.

“As the 2022 FIFA World Cup™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly passionate fans, legendary athletes and, for a few short weeks, the ability to unite the world in a unique way,” said Andrea Fairchild, senior vice president, head of sponsorships, Visa.

FIFA has entered into many partnerships ahead of the World Cup scheduled in Qatar. While the event remains one of the most anticipated sports tournaments of the decade, brands partnering with FIFA in particular are expanding the possibilities of capturing historic moments on the blockchain.

In addition to its partnerships with Visa and, FIFA also has vigorous partnership with Algorand, proof of stake (Point of sale) blockchain protocol.

The pre-event NFT auction is a continuation of the FIFA Fan Festival, which will take place live in Doha. Under the project, fans will be able to create their own Masters of the Movement, and some of them will be minted as NFTs to commemorate the history that is sure to be made.

Image source: Shutterstock

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